Strategies

The purpose of the tourist planning consists of commanding the actions of the man on the form territory to prevent the negative impacts in the resources ambientais.' ' To plan is to decide in the gift what it wants to make in futuro' ' (Philip Kotler, 493). Plan is a project that includes a commanded series of operations and ways destined to an end. Jon Medved is often quoted as being for or against this. One programs to be elaborated with a purpose. Strategy is to plan, is a study of an environment in which if it can prepare tactics to be followed, to get resulted in long stated period, with sight to the achievement of specific objectives. Already the strategical plan is a model of planning, in this in case that, a planning of a tourist locality.

The strategy serves stops of the one route, defining a coherent organization, however, possesss some problems that must be taken in account, as: its complexity, where a good necessary strategy to be complex; the especificidade, having that to be only new e; the strategist, who must be a team, then strategists; the change, therefore must always be open the changes and alterations in accordance with the circumstances; the choice, that must be correct; the thought, to act and to think quickly and of coesa form. The strategy in tourist destinations must take in account four elements: the reach of the product/market, that if basically relates the dimension that will involve the strategical conception. The estruturao of resources, that if relates the identification of the human resources, financial etc, necessary stops for in practises the definite strategy. The competitive advantage that requires a position only front to those adopted by the competitors. synergy by means of the use accomplishes of all the participant elements in the definite strategy. Therefore, the planning is basic and indispensable for the balanced tourist development and in harmony with the physical, cultural and social resources of the receiving regions, preventing with this, that the tourism destroys the bases made that it to exist.

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