Archive for November, 2013


In this environment, the greatest fear is that the concept of the value of the brand, which is defined as the consumer to an established brand loyalty is leaving have importance. One of the biggest challenges for marketing professionals is to understand how to build this elusive concept of the value of their brands. The companies are not masters of their brands. Consumers are those who think that they are the true owners of the marks. Improve a brand value always depends on enhance such value in the minds of consumers of that brand. The value of the brand is composed of loyalty of attitude and conduct loyalty.

carpets the loyalty of attitude reflects how the consumer feels and thinks about the product or service, and that proportion of his heart and his mind gives it to those marks. Conduct loyalty refers to the action about what people do with their money and proportion of purchases that give the product. Marketing professionals want and need both types of loyalty. The two types of loyalty differ according to interpersonal relationships. A high level of loyalty of attitude and conduct, shows an ideal combination, something that any company would like to have with your customers. The fear is that low levels of loyalty of attitude and conduct are becoming increasingly common and that relations between companies and their customers are becoming more and more impersonal and distant. Consumers improve their quality of life, the brands become a dominant factor in the consumer decision-making process. Original author and source of the article

Second Dimension

The specific preparation aims at to obtain the excellent development of manifestations of the physical capacities that corresponds to the specific necessities of a futebolista, during the development of a soccer departure. For War (2004) ‘ ‘ the development of the specific capacities is based on manifestation special combination of the diverse preparations physical and constitutes the agreed one of the specific physical preparation of one atleta’ ‘. As Rigo (1965) the preparation of the young futebolistas is divided in some dimensions: First Dimension: Physical conditioning? Power? Endurance? Rhythm? Speed? Resistance? Force? Second Dimension: Conditioning Technician? The kick? Trajectory of the ball? Cabeceio? Escanteio? Passes? Reception and domain of the ball? Feints and you dribble? Collections of penalties? Replacement of ball in game? Conduction and control of the ball? Trainings for goleiros? Beddings auxiliary Third Dimension: Tactical conditioning? Strategical? Tactics? Offensive maneuver? Defensive evolution? Eyebolt? Breeching? It disarms? Interception? Anticipation? Divided balls? Marking? Desmarcao? Protection of ball Fourth Dimension: Psychological and moral conditioning? Conditioning psychological? Moral conditioning 2,5 ORGANIZATION AND ESTRUTURAO OF the TRAINING IN the MICROCIDO According to Zarharou authors & Gomes (1992) the microcido one represents the element of the structure of preparation of the athlete who influences a series of session of training or competitions, which objective is to decide tasks in each stage of the preparation. Its duration varies of 3 the 14 days. In the practical one of the soccer, the microcidos ones of seven days have been used with more frequency, therefore in the weekly regimen of games, it is considerably more easy to co-ordinate the normal life of the individual with different factors that the process of its preparation with the sportsman determines.