Archive for October, 2016

Sale Increasing Strategies

To increase the sales always has been a true challenge, still for the experts in marketing more experimented. The situation certainly becomes difficult when considering the more or less deep crisis in which many markets are immersed. It is for this reason that many companies bet their cards to the channel of sales online, motivated by the smaller operative costs than the same offers. But, we can consider that no niche of the market is safe from a ferocious competition. Most of the operators are led to drain the costs, without sacrificing quality.

For that reason it is essential to develop a plan that allows to increase the sale levels and to manage to catch the groups of consumers whom every day they more buy by Internet. He develops the affiliate concept. If to his they make possible it products, the development of a channel of sales by affiliates can constitute an interesting possibility. Maintaining a certain level of exigency on the sites affiliates, and verifying that no incurs prohibited practices that could harm the mark, the sale by affiliates can increase its sales without increasing the operative costs. The sale " afiliada" basically it consists of paying a disposal board to another site (that will sell its product) and will be the one who develops the actions of marketing in Internet necessary to assure this aim.

To sum up, a concept something more modern, of old " comisionista". It awards the fidelity of his clients. To catch new clients is a quite difficult task in itself. For this reason it is necessary to revalue the portfolio of clients whom already we have and to offer an incentive to them by its preference when buying. He is much more simple to obtain that a client returns to buy that to captivate a new buyer. Working arduously in the quality of attention to the client we will have half of the won battle.