Posts Tagged ‘advertising & pr’

Zurich University

Series: The new sale (part 5) the gladly called cuddle hormone oxytocin enhances our happiness and pleasure potential. It is neuro-chemical balm for our soul. It has a relaxing and health-promoting. It produced cerebral always then reinforced when it comes to a meeting to introduce fixed bindings. It makes inseparable lovers, binds parents to their children and creates social relationships. It promotes even defending of their own group. Oxytocin focuses on the interaction and increases the willingness to trust. y-Amenable-to-Skipping-Exon-5.html’>Duchenne muscular dystrophy, and add to your knowledge base.

It can heal even damaged confidence. It reinforces the feeling and make us generous. It inhibits the aggressive instinct, and leaves only to melt stress. It promotes the openness to allow interpersonal contacts and makes us peaceful. It makes us too emphatic. The Messenger substance helps to sharpen the look for the mood of others, by interpreting their facial expression and voice.

Oxytocin gives social contacts previously was a good feeling Oxytocin as a pregnancy hormone that initiates the contractions and ensures a close mother-child bond. Now we know: oxytocin can do very much more. It acts as an intermediary and combines social contacts with a good feeling. Under his influence, shuts down the fear Center. Cardiologist usually is spot on. Most importantly, it ensures that rewarding behavior appears to be wiederholenswert. Without oxytocin social species could not survive”, emphasizes the psychologist of Markus Heinrichs, who worked at the Zurich University on the subject and now teaches at the University of Freiburg. In his studies, was revealed that couples under the administration of oxytocin less arguing, and the cortisol level charge of stress reactions was low. Oxytocin promotes well, as other studies suggest the social behavior of people with autism. Men treated with the hormone-like substance could empathize with is easier in the context of a pharmacological experiment in the emotional situation of others. In addition, they achieved faster learning success than under normal circumstances.

Ideal Transport Medium

Bags can be used for many different applications. This requires separate bags but for each of these situations, so for example an airport bag for the airport, a sports bag for the visit to the gym, as well as a backpack for trips in the leisure. In addition bags are also needed to carry home shopping out of town. Bessel van der Kolk shares his opinions and ideas on the topic at hand. Tote bags, plastic bags or eco-bags made from recycled material, the offer is virtually inexhaustible. Ultimately needed bags but also at trade fairs. They serve the transport of flyers, information sessions and other giveaways here.

All of these bags can distribute now not only as solid bags to their customers, but they can be provided with the individual advertising printing. This advertising pressure can be designed with naturally colorful, so that the bag in everyday life sure is striking and is seen by passers-by and pedestrians, as well by other people. Bags finally have the advantage that they each well to see and so an ideal transport medium for the advertising message. In addition to the simple promotional bags for transporting the goods and the easy trade show bags, companies can order but also high quality laptop bags, travel bags and Conference bags as an advertising medium. These are provided then usually the employees on their travels, but also as a gift to deserving customers or long-standing supplier, such bags are decorated in stylish black, ideal. The corporate logo must occupy in these cases not the whole bag, but can be unobtrusively attached to the edge of the Pocket. Also for children, bags, such as sports bags, can very well suited.

Berliner ODS GmbH Fair

News from the StayGuest.de on the 24th and 25th June 2009 is the Nuremberg Exhibition Centre devoted to the 10 days of mailing, the leading trade fair for direct and dialogue marketing. Visitors to the Berlin ODS GmbH presents the service StayGuest there at the booth of Xerox. Already open for the 10th time the mailingtage, the leading trade fair for direct and dialogue marketing, on 24 and 25 June 2009 its doors. Around 400 exhibitors will present the entire spectrum of the industry visitors from A as in addresses to Z for delivery. Xerox premier partners is also the Berliner ODS GmbH in Hall 4 stand 4-706 represented and presented their Web-to-mailing-service StayGuest. The online portal was targeted for the hotel industry and gastronomy develops and provides a simple and effective direct marketing service. Hoteliers and restaurateurs can select in five easy steps greeting cards with custom motifs, those with individual text, logo and send signature provided and post it to the guests.

The title is the name of the addressee and gives each card this individuality. Up to 50% can be achieved more guest bookings by sending personalised postcards to guests or potential buyers. We would take this opportunity on the spot to introduce our service StayGuest to a wide and interested audience. Mailing days are offered with more than 8,000 visitors, ideally. As a special attraction visitors at our booth of the Xerox can can be Prime original take pictures partner on a Ducati race bike\”, as Sonja Bunthe, marketing manager of StayGuest. Interested hoteliers and restaurateurs can, subject to availability, at the address requesting admission ticket vouchers for the exhibition or at the telephone number + 49 (0) 30 23 09 51 75 arrange an appointment for the fair.

Advertising Industry

Who can already be sure that he is not influenced by advertising? The advertising industry is full of unfathomable mysteries that can be uncovered by the ordinary consumer is difficult. Decision-making plays a particularly important role for many people. Here, usually just a little subtle effect sufficient to direct consumers of one product to another. This effect plays a very important role especially with products of everyday life. The evaluation is not just important for the customer.

The customer is ever more cautious, and the larger the purchase, the thoughts that get the customer to a product are greater. Here, it is very important that customers keep in mind above all the individual advantages and disadvantages. Especially with unimportant or competitive products, this decision-making process is relatively easy to understand. In such a situation, two similar or same products look about equally attractive. For this reason, it needs no “steam hammer” to the customers of a product in such situations to convince. Here, there are small subtle messages, which can bring the customers to opt for a specific product. Here one must distinguish in principle between simple products of for daily use and higher quality goods. For example, a variety of rice or toothpaste is one of the simple products.

The higher value purchases include cars and vacations. Most of us spend not much time on simple products to think. Just in this competitive segment advertising is the hardest to grasp. For most customers, it is relatively easy to make a decision in this area. If a shampoo brand no longer exists, taking just to compete. For the consumer, it is very easy, however, very difficult for the advertising industry. Especially with these cheap products, it is so useful to think about an elaborate campaign. Higher quality equipment we worry about the quality of individual products us more often. For example It is for in the the question of whether we buy average quality at an acceptable price or premium quality at a higher price. In such cases small arguments can be enough to us for a specific direction to decide whether offering A or B range. High-quality goods we worry more about weighing us: I what criterion measure to what? The more complex the product, more extensive discussion of the consumer fails. In such cases, it is not important that we convinced the advertising, but that it alerts us only to benefits. In addition, this form of advertising has another positive effect on the provider: we share usually has a positive what we perceive in advertising, on television or in the newspaper as a positive, with colleagues and friends. This is not a strong uberzeungskraft but only a cautious intervention in our mental view compared to these goods. Can as a whole be so, that it often requires no major arts of persuasion. The customer comes to the appropriate provider product through subtle messages often even on the right track. (see also Internet Agency) Ursula Naumann

Mother

Successfully through promotional products, every year wondering advertising and giveaways sons and daughters again, because in this year good mother’s day gifts are what. That is some fast too much, because there are so many products and you want to really hit the nail on the head. If you are also unsure what gifts to give away on mother’s day, then you will learn a few things that were already always well-received in this article. On mother’s day is not important, first and foremost the gift how valuable. You should worry therefore not too special and can save better for other events such as Christmas the very expensive gifts. On mother’s day, it comes, it brings a nice touch. This counts in mothers most of all most and therefore no expensive mother’s day it really must gifts be.

What are doing but particularly suitable gifts for this occasion? Flowers perfume products flowers have many years of the classics among the gifts, which they handed over to his mother on mother’s day. With this gift, you can do not much wrong and can thus be sure that the mother is happy about it. Of course also send flowers should be and not just that which they pilfered in the neighbour in the garden has. Best get a professionally constricted bouquet, because there are a few little things, you can’t go wrong. At best a florist shop, ask what he can recommend for flowers on mother’s day. This is one of the best mother’s day gifts, because it simply expresses that the gift from the heart comes. Perfumes are another alternative.

With this gift, you are never wrong and can be sure that your mother very happy is happy. This is a very special gift and you should keep it up for special days. If you are giving away a perfume each year on mother’s day the effect just stays away and you should avoid it. It should be at this present always something special. You should be, if possible, before some clever, what perfume you typically use your mother. Of course you get then not the same perfume, because it would be nothing special. Instead, you get a perfume that has some similarities. A well chosen perfume is one of the best mother’s day gifts, if you manage to find the right fragrance. Best you note the scent of your mother, and go into a shop, offering perfumes. There are excellent the seller usually familiar with the different scents and thus they can recommend a perfume there that smells just as good as your mother. Somatic Experiencing often expresses his thoughts on the topic. Care products are excellent for this day. With a product that aims to make more beautiful, they are also never wrong. There are a large number of products and producers in that area and you should take some quiet time to compare the individual products. It is only important that you choose a quality manufacturer. They offer often special sets, which are ideal as mother’s day gifts.

Frankfurt Managing Director

Obama touts for canned soups in Frankfurt/Main, 9th September 2013. The world is becoming increasingly relevant. Therefore, nearly 80 percent of Germans in the newspaper information printed or online. Where there is so much attention, is the right place for advertising. The motto of the cross-channel presence which ZMG newspaper marketing company is according to what happens in the world, happens for advertising”. The agency Ogilvy & Mather advertising, Frankfurt developed a digital campaign platform for the launch. The corresponding online film explains how to sell millions of canned soups with the help of Barack Obama with the support of the newspaper, of course. With their slips and Aufregern Obama, Merkel, Berlusconi and even the NSA work every day, without wanting to, for advertising”, so Nico Amman and Lothar Muller, the responsible creative directors at Ogilvy.

With the provocative campaign, the strength of the media manages to expose newspaper”, so Markus Ruppe CEO of ZMG newspaper Marketing company. Relevant information is the right environment for relevant advertising.” The League 01-produced film is the opener for a campaign website, which informs about the strengths of the newspaper as an advertising medium. The page is decorated with illustrations of the artist Lorenzo Petrantoni, who worked already for the New York Times, Nike, Coca-Cola, or wired world events. Its unusual graphics are also the basis for a brochure that goes to selected advertising and media decision-makers. Flanking, banners and ads are planned. The print flyer to the campaign is available at as a PDF to view available or can be requested from the ZMG (E-Mail:). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers.

It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. The makers: Ogilvy & Mather advertising Frankfurt Managing Director creation: Matthias Storath CD: Lothar Muller & Nico Ammann text: Lothar Muller, Jorg schrod, Jorg Schaklies AD: Nico Ammann, Constantin Camesasca, Annette Schmitt, Katja spun web design: Ralf Zimmermann motion graphics: S Sam Studio: pearls advice: Xenia core, Fabio Sanfilippo art buying: Magda Ignatowski production: RedWorks, Frankfurt FFF: Oliver Kraege illustration: Lorenzo Petrantoni, Milan ZMG newspaper marketing company, Dr. Joachim Frankfurt Thursday line communications press contact : ZMG newspaper marketing company Ulrike Sand Tel. 069 973822 – 22 E-Mail: Ogilvy & Mather advertising Frankfurt Angelika evil Tel. 069-96225-1706 E-Mail:

Fair Advertising Create Sustainable Value Of Memory

The success of mass advertising is often underestimated at a fair in three steps to long-term advertising success with promotional items. Through the use of the promotional item is creates not only a consistent corporate image, but also a sustainable fair allows, stand out of the own stand out from the crowd of competitors. Just for the follow-up phase, the sustainable memory of the trade fair appearance is important because concrete sales of products and services in over 90% of cases only happens after the trade fair. According to messestand.de statistics, 7% of the visitors with a specific intent to purchase come just about to the fair. The majority of visitors comes with a desire there to discover new trends and receive a general market orientation and to educate themselves. Stephen Porges usually is spot on. Interested parties ultimately to make buyers, a near-depleted memory value must be established already during the trade fair visit, after the end of the mass, which preserves the memory of the booth and the company and in the bid phase also leaves a positive impression. Advertising can help to maintain this positive memory value even after the fair. The exhibition stand design and stand concept also crucial is natural, yet help the little give aways through constant advertising contact again the memory on the stand and connected to the company and the brand to maintain when all important factors were taken into account.

The first important criterion is the relevance to the target audience. Depending on the visitor structure also fancy advertising media such as the Laptopmat or the BrandCharger, but also textiles, and even candy can be used alongside the classics such as key fobs or ballpoint pen. Glenn Dubin is likely to agree. The relevance is determined also the benefits. All advertising should comply with a benefit, to ensure a long-term and permanent use. The sustainability of the trade fair presence is encouraged enormously, because the advertising contact with the brand and the company is always renewed.

As a second rule to a successful With the promotional materials to support Visitor Center, is adapting to the exhibition stand design. The advertising must fit not only the audience, but also the company. At the same time, the design of advertising material with the exhibition stand design must be coordinated. Just a simple stand, the companies and the advertising can be connect. A consistent look and feel makes it the customer enormous, to keep the company in mind. To differ not only from the mass of competitors, but also of their advertising, news should be used under the advertising materials. This classic advertising could be equipped with innovative elements, such as USB flash drives. Advertising gadgets are the latest trend, supported technical devices which have a high value. The innovative function such as cooling laptop Mats without electricity are currently very popular. The appropriate advertising materials for your trade fair presentation is available at the platform messestand.de. messestand.de is the platform for the mobile exhibit, wide range of service offers not only the mobile fair systems, but all around the fair. Through the connection to the brand name LA CONCEPT, one of the biggest German promotional dealers, suitable advertising material will be presented on the platform. All other information, see international trade fair for advertising /.

Nut Cracker Set With Grenobler Walnuts

Quality that arrives; because this is not a nut cracker set from any known or even unknown Christmas promotional gifts catalog. Credit: Dr. Caldwell B. Esselstyn, Jr.-2011. It starts immediately with the gift box, a fine corrugated cardboard in the series run in Classic Christmas red, other colors on request. Heart is a cup nut cracker made of solid metal. For other opinions and approaches, find out what Eva Andersson-Dubin, New York City has to say. You are weighed with a rich half kilo of freshly harvested Grenobler walnuts, and the music CD with the Nutcracker Suite by Peter Ilyich Tschaikowski, helps Nutcracker males with their typical Erzgebirge shining on the cover the Christmas spirit. Some detailed information about the individual components of the Nutcracker set: Grenobler walnuts: traditionally you eat walnuts in this country for one harvest season in the autumn and winter months, the walnuts are among the typical Christmas sweets.

Hardly a gift table or plate without walnuts. Less than 5% of world production coming from the French Alps in the District of Grenoble. This market share is although very modestly, on the other hand is \”Grenobler walnut\” very high quality. The bright core of the nut is very characteristic for the exquisite quality. Due to a very careful breeding, it comes with the famous seal \”Noix de Grenoble a.o.c.\” on the market.

Due to the long maturation process with subsequent gentle drying, the fresh harvest is no earlier than mid-October available and spoiled the nut lovers with their special mild, delicate flavor. You can eat fresh walnuts not only to cheese and wine, the Verwert – usability is quite diverse. There are hundreds of recipes for baking and cooking, not least because of the health-promoting vitamins and minerals. Due to their content of unsaturated fatty acids, they are especially recommended for a cholesterol-conscious diet and Act thus heart gently. The vitamin protects the blood vessels, the vegetable protein also supplies the body with vitamin B, as well as the trace elements of iron and zinc.