Frankfurt Managing Director
Obama touts for canned soups in Frankfurt/Main, 9th September 2013. The world is becoming increasingly relevant. Therefore, nearly 80 percent of Germans in the newspaper information printed or online. Where there is so much attention, is the right place for advertising. The motto of the cross-channel presence which ZMG newspaper marketing company is according to what happens in the world, happens for advertising”. The agency Ogilvy & Mather advertising, Frankfurt developed a digital campaign platform for the launch. The corresponding online film explains how to sell millions of canned soups with the help of Barack Obama with the support of the newspaper, of course. With their slips and Aufregern Obama, Merkel, Berlusconi and even the NSA work every day, without wanting to, for advertising”, so Nico Amman and Lothar Muller, the responsible creative directors at Ogilvy.
With the provocative campaign, the strength of the media manages to expose newspaper”, so Markus Ruppe CEO of ZMG newspaper Marketing company. Relevant information is the right environment for relevant advertising.” The League 01-produced film is the opener for a campaign website, which informs about the strengths of the newspaper as an advertising medium. The page is decorated with illustrations of the artist Lorenzo Petrantoni, who worked already for the New York Times, Nike, Coca-Cola, or wired world events. Its unusual graphics are also the basis for a brochure that goes to selected advertising and media decision-makers. Flanking, banners and ads are planned. The print flyer to the campaign is available at as a PDF to view available or can be requested from the ZMG (E-Mail:). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers.
It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. The makers: Ogilvy & Mather advertising Frankfurt Managing Director creation: Matthias Storath CD: Lothar Muller & Nico Ammann text: Lothar Muller, Jorg schrod, Jorg Schaklies AD: Nico Ammann, Constantin Camesasca, Annette Schmitt, Katja spun web design: Ralf Zimmermann motion graphics: S Sam Studio: pearls advice: Xenia core, Fabio Sanfilippo art buying: Magda Ignatowski production: RedWorks, Frankfurt FFF: Oliver Kraege illustration: Lorenzo Petrantoni, Milan ZMG newspaper marketing company, Dr. Joachim Frankfurt Thursday line communications press contact : ZMG newspaper marketing company Ulrike Sand Tel. 069 973822 – 22 E-Mail: Ogilvy & Mather advertising Frankfurt Angelika evil Tel. 069-96225-1706 E-Mail:
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Tags: advertising & pr, marketing
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