Zara Online Expands To New Markets
Online business is becoming increasingly juicy, users are gradually losing fear to buy online and taking into account the multiple benefits (convenience, reduced prices) is clear that if a company wants to emerge or be leader in its sector has to give the importance that it deserves to the network of networks. And this is the case of Zara online. Currently the flagship of Inditex operates through the internet in 16 countries and wants to expand its network to two countries more: United States and Japan. With this latest expansion, when becomes a reality, Zara online will be in the main world markets, influencing the internationalization process that began the Galician company 5 years at the hands of Pablo Isla, the successor of Amancio Ortega to the command of the textile giant. Moreover, Inditex wants also to others of their marks are positions in the online market to enable its expansion and success. Thus expected that you for the autumn/winter 2011 campaign Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterque will have their online stores. If curdled this last expansion, attached to which take Zara adding two very important markets both online and offline (such as USA and Japan), Inditex will be placed in an extremely favourable position to remain the undisputed national leader in the textile sector and one of the leaders at the international level. And it is this last facet, internationalization, which is intended to promote with these movements. Reach the largest number of possible corners will enable Inditex grow keeping the formula that has led him to success. And, for its part, Zara online will follow your path, complementing the sales that are conducted in offline stores and improving the balance of results at global level of the Inditex Group.