Strategic Health Corp

Recently, representatives of the professional community gathered at the round table in the exhibition "Domexpo" (the annual International Property Show, held in Moscow in the arcade), to discuss cooperation Media and Advertisers in a new environment. Conversation as relevant as ever, because the question of budgets on advertising and promotion of real estate players are equally concerned about those who advertise, and those who placed. Anxiety media is understandable – their financial well-being, which depends on advertisers, has been threatened, as some of the players in the market quickly turns advertising budgets. Motives for advertisers understood, but they can hardly be called a deliberate and far-sighted. One gets the impression that they "surrender" is not because they are going to close and not because they have been something terrible, but simply because the crisis after all! A therefore certainly need to be taken by surprise and wait for trouble. Actually, all this and motivated by a desire to share their thoughts on the appropriate behavior of companies in the circumstances. Let's seldom advertising! Thus, there is a crisis. In fact, this means that inter alia there is a reduction in demand.

How to respond? The first variant behavior – panic reaction: it is necessary to reduce its own information activity, to cut advertising budgets and conserve. " This tactic is emotional and to put it mildly, not very far-sighted. Advertising and pr has never been the main item of expenditure for real estate players, especially to developers. Their main items of expenditure – this building, the staff, which, as neither have reduced the order of 70% will remain (or else it is more like not to reduce staff, and the elimination of the company), maintenance costs office.

Try to understand what it really is and what all advertisers are so worried about this area. How to write popular Internet encyclopedia, abbreviation btl appeared when the head of a major American companies simply blundered and forgot a few items in the list of advertising costs. If you have additional questions, you may want to visit Gina Ross. And to somehow get out of position, he finished the remaining items under the final dash. And so, apparently, many considered this a sign of fate and chance have decided to allocate a separate group of advertising services. From that point on, all that then remains below the line (abbreviated in English just and turns – BTL-below the line) became a separate kind of advertising services.

And what in the end, it was under this feature? As if written in the textbooks, the btl include various types of sales promotion. In other words, for a certain sum, smart and talented people will develop a special program that will increase interest in the product, service or any event. This is the main goal, but with regard to means of btl, with the help of which will be achieved that same goal, everything is a little harder. In fact, if long, the big boss not missed a little, and very thoroughly. After all, if you believe the list of tools btl, it includes the promotion among the resellers and consumers, direct marketing, special events, guerrilla marketing, and even POS-materials. And to achieve this total spend a lot of different activities and events: trade conference promotions, viral marketing, exhibitions and trade fairs, corporate events and more. Despite the fact that in three letters – btl, hides a lot of clever words to sum up is still possible. Although all of these types of advertising and found below the line, they are important, not less than all the rest. And in some cases, the cost of btl is not necessary to write a feature, because, firstly, the costs are not always smaller than the others, and secondly it is actively working in the field of btl could be the key to success.